Michelle luo
LONDON, UNITED KINGDOM
16:09:32 UTC
open to work
Michelle Luo
Senior Product Designer
PwC UK
London, United Kingdom 🇬🇧
Showcase
Below are some select projects, full walkthroughs on request
PwC UK
Innovation Nexus Design System
My role:
Lead product designer, Design system manager
duration:
2020-ongoing
team size:
Scaled from 3 to 20+ cross-functional members
Overview
My role as the design system designer and manager of the Innovation Nexus Design System has enabled the team to streamline onboarding for both the design and development teams, standardise common design patterns and ship features more efficiently. This furthered client adoption across the PwC territories, such as Germany, Canada, the US, and the Middle East. This also has increased the efficiency to validate concepts at a much earlier stage before it was brought into development implementation and has saved the team a significant amount of resources.
Key outcomes
Established PwC UK’s only pro-code design system.
Cut down the time from gathering requirements to validating concepts by 80%, saving the firm at least £2250 per designer per week.
Enabled onboarding and team growth of design and development by 600%. We were a team of 4 to now a product team of 24.
PwC UK
Innovation Nexus Design System
My role:
Lead product designer, Design system manager
duration:
2020-ongoing
team size:
Scaled from 3 to 20+ cross-functional members
Overview
My role as the design system designer and manager of the Innovation Nexus Design System has enabled the team to streamline onboarding for both the design and development teams, standardise common design patterns and ship features more efficiently. This furthered client adoption across the PwC territories, such as Germany, Canada, the US, and the Middle East. This also has increased the efficiency to validate concepts at a much earlier stage before it was brought into development implementation and has saved the team a significant amount of resources.
Key outcomes
Established PwC UK’s only pro-code design system.
Cut down the time from gathering requirements to validating concepts by 80%, saving the firm at least £2250 per designer per week.
Enabled onboarding and team growth of design and development by 600%. We were a team of 4 to now a product team of 24.
PwC UK
Innovation Nexus Design System
My role:
Lead product designer, Design system manager
duration:
2020-ongoing
team size:
Scaled from 3 to 20+ cross-functional members
Overview
My role as the design system designer and manager of the Innovation Nexus Design System has enabled the team to streamline onboarding for both the design and development teams, standardise common design patterns and ship features more efficiently. This furthered client adoption across the PwC territories, such as Germany, Canada, the US, and the Middle East. This also has increased the efficiency to validate concepts at a much earlier stage before it was brought into development implementation and has saved the team a significant amount of resources.
Key outcomes
Established PwC UK’s only pro-code design system.
Cut down the time from gathering requirements to validating concepts by 80%, saving the firm at least £2250 per designer per week.
Enabled onboarding and team growth of design and development by 600%. We were a team of 4 to now a product team of 24.
PwC UK
Standardising our ways of working in Figma
My role:
DesignOps
duration:
2023
team size:
17 designers
Overview
As part of coming together as the Experience Design Studio at PwC UK, I led the initiative that standardises our ways of working to streamline our processes. I ran a workshop that standardises our Figma workflow, providing a baseline for structuring design files and best practices.
Key outcomes
Led a full-day interactive session for 17 designers at the UK firm.
Provided a documented, interactive guidance for future new joiners for onboarding.
Established a standard for design files, page structure, layers, and how to do development handovers.
Taught the fundamentals of using Figma and using Autolayout.
PwC UK
Ways of Working in Figma
My role:
DesignOps
duration:
2023
team size:
17 designers
Overview
As part of coming together as the Experience Design Studio at PwC UK, I led the initiative that standardises our ways of working to streamline our processes. I ran a workshop that standardises our Figma workflow, providing a baseline for structuring design files and best practices.
Key outcomes
Led a full-day interactive session for 17 designers at the UK firm.
Provided a documented, interactive guidance for future new joiners for onboarding.
Established a standard for design files, page structure, layers, and how to do development handovers.
Taught the fundamentals of using Figma and using Autolayout.
PwC UK
Ways of Working in Figma
My role:
DesignOps
duration:
2023
team size:
17 designers
Overview
As part of coming together as the Experience Design Studio at PwC UK, I led the initiative that standardises our ways of working to streamline our processes. I ran a workshop that standardises our Figma workflow, providing a baseline for structuring design files and best practices.
Key outcomes
Led a full-day interactive session for 17 designers at the UK firm.
Provided a documented, interactive guidance for future new joiners for onboarding.
Established a standard for design files, page structure, layers, and how to do development handovers.
Taught the fundamentals of using Figma and using Autolayout.
PwC UK
Crafting a design language for Innovation Nexus
My role:
Senior Product Designer
duration:
2023
team size:
3 members
Overview
The term ‘Innovation’ is considered to be quite abstract and intangible. And innovation management software is quite niche, there isn’t a familiar mental model, eg., such as email software or word processing software. Therefore, when it comes to deciding on what to call specific features, we’ve received numerous feedback from clients about confusing names. As a result, I took the opportunity to craft a new design language that sets up the foundational principles that unpins the design aspect of the new product strategy of 2024.
Key outcomes
Crafted a new design language that supports the conversation on explaining how innovation is managed on the platform.
Established a set of design principles that leads the future design vision of delivered features.
Delivered a set of artefacts that supported the communicating what the new strategy was.
PwC UK
Crafting a design language
My role:
Senior Product Designer
duration:
2023
team size:
3 members
Overview
The term ‘Innovation’ is considered to be quite abstract and intangible. And innovation management software is quite niche, there isn’t a familiar mental model, eg., such as email software or word processing software. Therefore, when it comes to deciding on what to call specific features, we’ve received numerous feedback from clients about confusing names. As a result, I took the opportunity to craft a new design language that sets up the foundational principles that unpins the design aspect of the new product strategy of 2024.
Key outcomes
Crafted a new design language that supports the conversation on explaining how innovation is managed on the platform.
Established a set of design principles that leads the future design vision of delivered features.
Delivered a set of artefacts that supported the communicating what the new strategy was.
PwC UK
Crafting a design language
My role:
Senior Product Designer
duration:
2023
team size:
3 members
Overview
The term ‘Innovation’ is considered to be quite abstract and intangible. And innovation management software is quite niche, there isn’t a familiar mental model, eg., such as email software or word processing software. Therefore, when it comes to deciding on what to call specific features, we’ve received numerous feedback from clients about confusing names. As a result, I took the opportunity to craft a new design language that sets up the foundational principles that unpins the design aspect of the new product strategy of 2024.
Key outcomes
Crafted a new design language that supports the conversation on explaining how innovation is managed on the platform.
Established a set of design principles that leads the future design vision of delivered features.
Delivered a set of artefacts that supported the communicating what the new strategy was.
Loughborough University
DigitalOasis
My role:
UX Design, UI Design, Service Design
duration:
2020 - 2021
team size:
1
Overview
DigitalOasis is a social innovative service that aims to make digital affordable and accessible to disadvantaged users in the UK. This project was part of my master’s dissertation at Loughborough University. I had conducted a study to seek the underlying attitudes, behaviours, and motivations of people who are homeless in Leicestershire County and their relationship with the digital society. The purpose is to identify the pain points and opportunities to develop a product or a service for the service users.
Key outcomes
This concept won an award in Silver in International Design Awards Design For Society / Designs for Social Impact.
Loughborough University
DigitalOasis
My role:
UX Design, UI Design, Service Design
duration:
2020 - 2021
team size:
1
Overview
DigitalOasis is a social innovative service that aims to make digital affordable and accessible to disadvantaged users in the UK. This project was part of my master’s dissertation at Loughborough University. I had conducted a study to seek the underlying attitudes, behaviours, and motivations of people who are homeless in Leicestershire County and their relationship with the digital society. The purpose is to identify the pain points and opportunities to develop a product or a service for the service users.
Key outcomes
This concept won an award in Silver in International Design Awards Design For Society / Designs for Social Impact.
Loughborough University
DigitalOasis
My role:
UX Design, UI Design, Service Design
duration:
2020 - 2021
team size:
1
Overview
DigitalOasis is a social innovative service that aims to make digital affordable and accessible to disadvantaged users in the UK. This project was part of my master’s dissertation at Loughborough University. I had conducted a study to seek the underlying attitudes, behaviours, and motivations of people who are homeless in Leicestershire County and their relationship with the digital society. The purpose is to identify the pain points and opportunities to develop a product or a service for the service users.
Key outcomes
This concept won an award in Silver in International Design Awards Design For Society / Designs for Social Impact.
Experience
2022 — NOW
Senior Product Designer
at
PwC UK
As the Senior Product Designer at Innovation Nexus, I aim to leverage my extensive experience in cultivating high-performing design teams, scaling design systems, and driving impactful features to contribute to the success of a forward-thinking organisation.
2022 — NOW
Senior Product Designer
at
PwC UK
As the Senior Product Designer at Innovation Nexus, I aim to leverage my extensive experience in cultivating high-performing design teams, scaling design systems, and driving impactful features to contribute to the success of a forward-thinking organisation.
2022 — NOW
Senior Product Designer
at
PwC UK
As the Senior Product Designer at Innovation Nexus, I aim to leverage my extensive experience in cultivating high-performing design teams, scaling design systems, and driving impactful features to contribute to the success of a forward-thinking organisation.
2020 — 2022
Product Designer
at
Pollen8
Created and maintained Pollen8's design system, ensuring the platform remained up to date with optimised UI components. And spearheaded cross-platform user experiences, ensuring consistency across native mobile and web applications.
2020 — 2022
Product Designer
at
Pollen8
Created and maintained Pollen8's design system, ensuring the platform remained up to date with optimised UI components. And spearheaded cross-platform user experiences, ensuring consistency across native mobile and web applications.
2020 — 2022
Product Designer
at
Pollen8
Created and maintained Pollen8's design system, ensuring the platform remained up to date with optimised UI components. And spearheaded cross-platform user experiences, ensuring consistency across native mobile and web applications.
2018 — 2019
Product Designer
at
1177Technologies co., Ltd
Led the design of mobile-first payment experiences for 1177PAY, ensuring accessibility and ease of use.
2018 — 2019
Product Designer
at
1177Technologies co., Ltd
Led the design of mobile-first payment experiences for 1177PAY, ensuring accessibility and ease of use.
2018 — 2019
Product Designer
at
1177Technologies co., Ltd
Led the design of mobile-first payment experiences for 1177PAY, ensuring accessibility and ease of use.
Education
2020
MA User Experience Design
from
Loughborough University
Loughborough, United Kingdom
2020
MA User Experience Design
from
Loughborough University
Loughborough, United Kingdom
2020
MA User Experience Design
from
Loughborough University
Loughborough, United Kingdom
2018
BSC Industrial Design
from
Tunghai University
Taichung, Taiwan
2018
BSC Industrial Design
from
Tunghai University
Taichung, Taiwan
2018
BSC Industrial Design
from
Tunghai University
Taichung, Taiwan